Swift Retail makes its first, official appearance on the international stage at this year’s European Postal Services conference in Berlin, 11th-13th March. Swift postal automation software, developed by Ascent Software Ltd of Malta, is, however, no newcomer to the industry. With Swift, Ascent builds on its forerunner product ‘Hermes’ which has successfully served small and medium-sized postal organisations in the Mediterranean, Channel Islands and the Caribbean.
Swift Retail represents more than a simple rewrite of Hermes as it extends considerably the scope and functionality of its predecessor. The Swift suite of postal automation software adds value by enabling postal services to automate a wide range of operations, from retail counter services to human resource and customer relationship management. Swift distinguishes itself also by its extensive reporting systems that can provide management with detailed business intelligence on which to base strategy.
The key advantages of Swift are its depth and breadth of functionality, ease of deployment and use, and its affordability. It is therefore ideally positioned to assist postal organisations grow commercially and restructure efficiently to meet the dual challenge of liberalisation and increased competition.
“Swift may represent a new product, but it comes to Berlin already with a ‘proof of concept’, having been deployed successfully in Malta (as Hermes), Guernsey and soon in some of the islands states of the Caribbean,” said Joseph Sultana, managing director of Ascent Software Ltd. “Swift fills an almost unique market niche by providing a solution to small- and medium-sized postal organisation, who are faced with immense challenges but who have only limited budgets and personnel to achieve their commercial aims.”